Anietra Guzmán-Santana is the Founder of Idea Patch, an agency and consultancy specializing in brand representation/management, licensing sales and marketing. An innovative sales & marketing executive with 17 years experience developing and managing profitable merchandise licensing programs for brands such as Yu-gi-oh!, The World of Eric Carle, OLIVIA and Kellogg’s.
Anietra serves on the Board of Trustees for the Yonkers Public Library system. She is also a dedicated volunteer and Team Leader for New York Cares. She has committed hundreds of hours leading programs that provide meals to the hungry and engage youth living in shelters.